Journal-15/12/2010

Today we planned the Digi Pack element of this project. I decided to use images from the original perfomance shots, just because I feel they portray the band in a positive fun way. As well as the Digi Packs Jason and I started to think of ways to make the band seem more real. We decided on making the band a Twitter account the reason we decided on Twitter is because its the most popular social networking sites amongst young fans and young bands. Together we feel this makes the band seem as real and in touch with their fans, which is something very important in today's industry.

Connecting with the band

 

As a group we wanted to make the band seem as real as possible, we decided to create them a twitter account, the reason we have decided upon this form of social networking is bcause of the media hype surrounded with it and because these guys are a young independant band we wanted there soical network to work in context with them. We also wanted to create a website that we can advertise on their CD cover and we feel with twitter we've created something very genuine.  http://twitter.com/#!/TwoMileRadius 

Planning The CD Cover

Today we started planning our Digi Packs, I began this process by planning my CD cover. I decided to start with the CD  cover because I feel that will give me an idea of how I want the promotional poster to look.  I decided to use photos that portray the band as fun and almost typical 18 year old lads. At the moment I feel this CD cover wouldn't look out of place on a shelf in HMV.

New Perfomance Shots

For our new perfromance shots we have decided to have the band playing guitar hero the reason we have decided to have this is our performance shots is because the song is all about being young and we feel this particular video game relates well to teenage boys in particular. We are going to set up the shots with lights and include a varity of angles and hopefully it will look very professional but its not until you look closely you realise their playing a video game.

Journal- 13/12/2010

Today Jason and myself edited the new footage I filmed on Thursday, first of all we listened to the song and decided what shots worked best with the song. This technique helped us very much because we got to see where the performance shots would fit in best and we have become very excited about seeing the final footage.

Journal-10/12/2010

Unfortuantly we have decided to re-film the performance shots because we didn't think they worked well with the new shots we have filmed. We have decided to film the perfomance shots focusing on the band playing guitar hero, but in order for it to look professional we want to set it up like a proper studio and with tight close shots  but when you look closely you realise they are playing a video game, we also think this would work well with the new shots of the band having fun.

Filming Journal 09/12/2010

Today we planned on filming the scenes of the band having fun, unfortunately Molly and Jason were unable to attend filming so I went alone to film these shots. As I got to the house we were filming in i decided to set up the scenes of them having fun.

The scenes I set up were

• Three of the members bundling the other member
• Two of the memebers run in on one of the memebers on the toilet
•  All of the members are driving around in a car just generally having fun
• Two of the memebers don't let the one of the members into the house
• Two of the members are in the kitchen laughing and having a joke with eachother and another memeber comes up to the window and pulls a funny face
•  One of the members brushes his teeth, and gargles with wine and insted of spitting it out, he drinks it
• All of the memebers are getting ready to go out and generally start having fun.
• All of the memebers walk down the street with POV shots throughout.

While three of the members are infront of the camera one of the other memebers was holding the camera so again it looks like a home movie.

Filming-Take Two

Whilst looking at the shots we filmed in the pub, we were getting a bit consernd at how the shots looked, we noticed there wasn't a vartiety of shots and the band themselves didn't look very energetic, so we had to re-think our ideas (yet again). We've decided to film the majority of the scenes focusing on the band having fun, and when we think of fun we mean just being 4 teenage boys. We've decided to make these shots look like a home movie and the performance shots to look really professional HOWEVER we have decided we would like the performance shots to be the band playing guitar hero, again to emphasise them as friends and as a band.

Editing

07/12/2010- Journal

In todays lesson we started editing the shots of the band in the pub, initally it was very stressfull because we had to cut the clips before we could even think of putting them in some kind of order, however we didn't realise there was an easier way to cut on the editing software this made the whole process 10x easier. As a group we wanted to make the video look visually exicting so we found a few effects that we wanted to incorporate into the video. The main thing we have to consider is not to overuse the effects, its this that we will all have to decide upon as a group because we don't want to video to look to "edited"

EFFECTS WE HAVE CHOSEN

N-Sqaure. The reasone we have chosen this effect is because when used in "indie" music videos it creates a very carefree, fun feel to the the video.

 Mirror- The reason we have chosen this effect is again because it gives off a very carefree feel to the video and it shows that the band don't take themselves to seriously.

Rough Idea Of How I Want The Promotional Poster.

This is a rough idea of how I would like the promotional poster for our bands album to look. I've decided to make the poster black and white and the only thing to be in colour is the band themselves. I decided I wanted it like this because I wanted the band to stick out I also invison the bands name being in colour again so it stands out. Red is also the main colour in advertising so I think this factor will would work well in the advertising world.

THINGS TO CONSIDER: The font of the band name and album single and release date

Photos for the promotional elements

New Direction For The Video

As we were filming we wanted something to give the video abit more substance, we decided  that in the main bulk to the video we wanted to show the band having fun, we've decided we want the shots of the band having fun to look like a home movie-much like the video for Star Girl by Mcfly.

27/11/2010-Filming Journal

A few shots of us filming-more to come

27/11/2010-Journal

Today WE FINALLY FILMED. We started filming at 12pm at The Duchess of Edinburgh pub in Welling. The main shots we had in the pub were of the band playing there instruments, it soon became apparent that we needed a bt more substance to the video, we've decided to film shots of the band having fun and making it look as if its a home video, the main bulk of the video will be the band having fun with the perfomance shots embedded througout the video.

Organising The Shoot- Take 2

Weather

I decided to have a look at the gold old english weather, the reason for this is because we are taking the majority of the promotional poster shots outside we want to know what the weather has in store so we can make a plan b or so we can work with the conditions.

Where?

This is the route to the pub from my house, the reason I have entered it from this location is because this is the map I gave to the band, because on saturday they will be meeting from my house. It also gives an indication of how far we will be travelling with instruments and indeed the band.

Location Found

Today myself and Jason went on a "pub crawl" in order to find the perfect pub for us to film in, the pub we found was the Duchess of Edinburgh pub (convinantly placed right near our school) we have the function room from 12.00-3.30 on Saturday 27th of Novemeber. As well as looking for the pub we also had to find the cafe we want to film in, just down the road from the pub is Wickham Cafe we went in and asked the owner if we could film in the facility and he agreed; we are going to film the cafe scenes on Thursday 24th of Novemeber.

Production Schedule

TITLE:  Two Mile Radius Music Video Shoot
DATE:  25/11/2010 
LOCATION:  Cafe in Welling
TIME:  1.30pm until 3.30pm



PEOPLE WE WILL NEED.
Jason Summerfield
Molly Baxter
Gemma Banham (Me)
Micah Trespeuch
Jonny Lilly
Sean Roberts
Alex (ABR) Brennand-Roper
TIMES WE WILL NEED THEM.
Micah Trespeuch- 1.30pm until 3.30pm
Jonny Lilly- 1.30pm until 3.30pm
Sean Roberts - 1.30pm until 3.30pm
Alex (ABR) Brennand-Roper- 1.30pm until 3.30pm

Gemma Banham- 1.30pm until 4.00pm
Jason Summerfield- 1.30pm until 4.00pm
Molly Baxter- 1.30pm until 4.00pm

ROLES OF THE PEOPLE.
Gemma Banham- Director, Photographer, Band Organiser
Molly Baxter-  Director, Photographer, Props Cordinator
Jason Summerfield-  Co-Director, Costume Planner

THE BAND'S ROLES.
Sean Roberts- Lead singer/Bass Player
Micah Trespeuch- Backing Singer/Pianist
Jonny Lilly- Backing Singer/ Drummer
Alex (ABR) Brennand-Roper- Backing Singer/Guitarist.

22/11/2011- Journal

In todays lesson we planned our promotional posters for our bands single and or album, this much like the CD covers it gave us an incite into how we want our posters to look. The things we have to consider with our posters is making them work in conext with the CD covers.

In terms of my own CD  cover and Promotional poster i've decided I want the whole poster in black and white apart from the band themselves and the band name and the album and single name (these two will be under the same name: Alright.) The reason I have decided upon this is because I want the band and the band name and album title to stand out; and I think by making the individual componants stand out we are more likely to get more people buying into our bands music.

 I've decided to use the two locations for the two promotional aspects of the project.
- The Cafe (for the CD Cover)
- The Pub  ( for the Poster)
The reason I would like to use these locations is because I want to document the band having fun in the most convincing way I can and I believe by using the two main locations for the video within the promotional aspects will work really well together and not confuse too many people.

The font I would like to use for the whole promotional stuff is the Magners cider font, the reason for this is because on our brief it says the band likes drinking cider and I think this would work in conext with the brief.

Video Shoot Location List

As we were unable to film the scenes of the house party we had to think where we wanted to film; We've decided the next best thing would be to film in a pub, therefore we've had to re-think our Video and Photo shoot location list, so here it is.

VIDEO SHOOT.
LOCATION LIST
PUB: We've decided to use the function room of a local pub to film the band playing a "Gig" to some fans, we would like to make the gig look as if the gig is being put on as part of the album promo and we think with the right lighting this will look really nice. In terms of filming little sinnpits of people having fun in the party we've decided we want to create this element in the pub but with snippits of average pub life e.g. Girls gossiping in the toilets, boys chatting at the bar, people playing snooker, that type of thing.
CAFE: A general east london cafe to film the band the day after the gig, we also want this element to document the band being a tight nit group of friends and we think if we film it right this could create a decent and realistic video shoot.


The reason we have chosen to use two location is because we want to keep the video as simple as possible.



PROP LIST
INSTRUMENTS: Electric Guitar, Bass Guitar, Drums, Piano, Micraphones,Amps
CAFE STUFF: Food, Coffee/Tea, Condiments
PUB STUFF: Pints of cider (to work in context with the brief), Dart board, Snooker table, general things you would find in a pub.

Journal-19/11/2010

In todays lesson we began planning our Digi Packs. At first I was a bit confused about what I want my Digi Pack to look, because we changed the perfomance shots to a pub I thought it would make sense to have the photos from the perfomance shots onto the poster.In todays lesson we began planning our Digi Packs. At first I was a bit confused about what I want my Digi Pack to look, because we changed the perfomance shots to a pub I thought it would make sense to have the photos from the perfomance shots onto the poster.

The colour scheme I have chosen for my poster  is red and black mainly because I feel they stand out and wouldn't look out of place next to a real bands cover. I feel that the image should almost look like a fly on the wall photo because of the setting the photos are going to be taken in. In regards to the font for the I feel it should have some relevance to the band, I feel it appropriate to have the font from Magners Cider I feel this will work well in context with our brief, and it will appeal to our target audience, which is 18-25 year olds, cider also has connotations of youth and party's, which is the main theme of our video. The main image on the poster I feel should document fun and when you look at it I want you to be intruged and to go out and buy this bands album.

In terms of the CD cover I feel it should work in conjunction with the promotional poster so I feel the font on the cover should be the same as that with the poster, so again the font from Magners Cider will be used. I will also use the same colour scheme as the poster for my CD cover and seeing as red,black and white are the main colours in advertising it will really help the poster stick out.

Another way I feel I can make the poster stick out is the use of keeping a few things in colour and the rest in black and white, so I plan on keeping just the band memebers in colour and the rest of the images in black and white, in order to make the band the main focus of the image. The track names will also be in red again so they stand out.

The images for the CD cover will be taken during the cafe shots again like a fly on the wall type photos again to document the band just being teenage boys having a goodtime after a party. On the back cover the bands record lable will be displayed and hopefully any other ways to get in touch with the band. I feel the CD cover should document as much fun as the video does and I feel if we capture the right images we will be able to pull off this affect.

Another element I want to include on my CD cover is having any extra people made out of focus again making the band stand out and intruiging people to buy the album and to discover what the band is about. I feel with the CD cover we have a right to display the band for what they are fun loving teenage boys who enjoy making music, which is something I feel I will be able to convay with these posters and CD covers.

Promotional Poster Analysis

This promotional poster for Mcfly's single party girl is an excellent example of how bands can promote their new single.Initially when you look at the top half of the poster it looks like a film poster and as you look at the bottom half of the poster we see the different versions of the single that are available.

The band themselves are placed towards the top of the poster the image itself is quite large which makes them stand out so audiences are drawn into the poster.

The bands Logo stands out; it looks as if it has been made out of wire and the effect this gives is a neon/night club effect and considering the single is called Party Girl this effect works very well. This is also seen under the pre sale information, the use of bright neon colours and fonts gives an impression of what this single is going to sound like.

Underneath the release date of the single there is a pre-order website; this is good for the hardcore fans who can't wait until the 6th of September to get the single and the other versions that are available to the consumer. 

The colour scheme of this poster is predominately Black, White and Pink. This element of the poster is interesting because there is no other colours to distract your eye and the fact that these colours are so high in contrast you can't help but take everything this poster is telling you in.

A Sudden Change Of Plan

Today we ran into a little problem, the house we were going to film the party in is now unavalible for us to shoot in. So I suggested to the group we film the band having fun in a recording studio but one of the memebers in our group wasn't really feeling the idea. So I suggested we film in a function room of a pub and make it look like the band are performing a gig to a group of friends, and since I know some people that own pubs we thought this would be the most suibtable solution. In regards to making the funtion room look pack we are going to consider how tightly we shoot each frame. We are still going to include P.O.V shots but this time of the people in the pub and we are going to try and portray little snap shots of life in a pub on a friday night.

15/11/2011-Journal

In today's lesson we got paper templates for our digi packs, after we recieved the templates we drew out a rough design of what we would like on our digi pack. This was very helpfull to me because it helped me consilidate my ideas and I could really get an idea of the type of photos we would need to take on our music video shoot, because we have to create our own digi packs we had to come up with our own ideas for the photo shoots, again I found this very helpful because I got to see the ideas my group had, and it got me very excited to take the photos/

Journal-11/11/2010

Today was the day we were meant to begin filming the cafe scenes, however one of our band members wasn't in school today so we were unable to film. So instead of abandoning the whole day we've decided to take Recce and Test Shots of the places we want to film. We've decided to do this because we want to see what the shots will look like and we can get a general idea of the shots will look like when we come to film the actual shots. It has also given us time to carefully plan the party scene and by taking these test shots we will be able to see how we need to set up the shots in regards to the instruments and where we want them placed.

Journal-10/11/2010

In today's lesson we delivered our pitches to the rest of the class, this was really helpful because the rest of the class got to see the point we'd gotten to. Overall the feedback was positive on our pitch however one thing that did come out of the pitches was we really need to plan the party scenes very carefully and we need to think about how we're going to make use of the time we have.

09/11/2010-Journal

Today we went to Rich Mix music video conference at Shoreditch Highstreet. The conference was titled "From MTV to Youtube" and was hosted by Pete Fraser, and featured a talk from music video director Corin Hardy the conference also featured a talk from music video producer Liz Kessler. The whole experience was very interesting because we got to see how the music video industry works in detail. As Pete Fraser delivered his talk to us he talked to us about the history of the music video from the french inspired Scopitone  to the American influenced video Jukeboxes Pete also showed us successful music videos from other schools, this was a massive help because we got to see what you need to do to create a realistic piece of media, Pete also gave us 10 top tips to follow in order to create a piece if media people would want to look at.
 1. Limber up - learn to plan, test shots, remake existing video


2. Choose track

3. Treatment - clear concept, plan everything, props, location

4. Blog - keep a blog of all ideas

5. Know your equipment

6. The shoot - shot times, stroryboard, extra angles

7. Capture footage - label everything, organise

8. Edit - cut again, dynamic, whole picture

9. Screening - feedback

10. Anaylsis

.  The talk from Liz Kessler was very interesting because she was able to tell us how the music video industry works from track to video and the whole process between;  the talk from music video director Corin Hardy was also very interesting because he was able to give us tips on how to create a realistic video. During the conference we had to pitch an idea to Corin,Liz and Pete for the video God and Satan by Biffy Clyro, this was very exciting because 1: It helped us deliver our own pitches and 2: Corin actually directed the official video so he was able to tell us if it would actually work in context with the song.


Overall I really enjoyed the trip to Rich Mix and its given me a lot of ideas on how to perfect my own music video.

http://www.corinhardy.com/
Corin Hardy's website.

                                                                       http://www.petesmediablog.blogspot.com/
                                                       Pete Frasers Blog