Today we went to Rich Mix music video conference at Shoreditch Highstreet. The conference was titled "From MTV to Youtube" and was hosted by Pete Fraser, and featured a talk from music video director Corin Hardy the conference also featured a talk from music video producer Liz Kessler
. The whole experience was very interesting because we got to see how the music video industry works in detail. As Pete Fraser delivered his talk to us he talked to us about the history of the music video from the french inspired Scopitone to the American influenced video Jukeboxes Pete also showed us successful music videos from other schools, this was a massive help because we got to see what you need to do to create a realistic piece of media, Pete also gave us 10 top tips to follow in order to create a piece if media people would want to look at.1. Limber up - learn to plan, test shots, remake existing video
2. Choose track
3. Treatment - clear concept, plan everything, props, location
4. Blog - keep a blog of all ideas
5. Know your equipment
6. The shoot - shot times, stroryboard, extra angles
7. Capture footage - label everything, organise
8. Edit - cut again, dynamic, whole picture
9. Screening - feedback
10. Anaylsis
. The talk from Liz Kessler was very interesting because she was able to tell us how the music video industry works from track to video and the whole process between; the talk from music video director Corin Hardy was also very interesting because he was able to give us tips on how to create a realistic video. During the conference we had to pitch an idea to Corin,Liz and Pete for the video God and Satan by Biffy Clyro, this was very exciting because 1: It helped us deliver our own pitches and 2: Corin actually directed the official video so he was able to tell us if it would actually work in context with the song.
Overall I really enjoyed the trip to Rich Mix and its given me a lot of ideas on how to perfect my own music video.
http://www.corinhardy.com/
Corin Hardy's website.
http://www.petesmediablog.blogspot.com/
Pete Frasers Blog
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