Wednesday 15 September 2010

Madonna Case Study


 MADONNA CASE STUDY
Born August 16, 1958
She's a pop singer, song-writer, record producer and an actress
From Detroit, Michigan and then moved to New York to study ballet
Released her album in 1983
She's had three number one albums on the 'Billboard 300' in the 1980's
Seventh album 'Ray of light' and made four more consecutive albums
Had roles in twenty-two films
Won a Golden Globe award for role in the 1996 film 'Evita'
Recording Indusrty Association of America - Best selling female rock artist of 20th Century
Sixty-three million certified albums in the United States
She has two biological children and an adopted child
1982-Sire Records-'Everybody'
Directed by Ed Steinberg- first release
Budget of $1500 dollars
Clothing- Lace tops, capri pants and cross jewellery were her trade marks and copied by many people- looks like a boy (80's fashion), dramatic make-up (drag queen/hooker), glam earrings, it was a hard look.

1984-Sire Records-'Like a virgin'
Directed by Mary Lambert
Stayed at Number one U.S charts for six weeks
Fairytale, more feminine, white-pure and black-tainted, different images, venice is a very romantic city.

1985-'Desperately seeking susan'
Releasing tracks with her film work
First concert tour- Virgin tour with the Beastie Boys
Penthouse and Playboy magazines published black and white nude photos of her in the 1970's

1989-'Like a Prayer'
Directed by Mary Lambert
Winner People's choice MTV awards
Signed a deal with pepsi- there was angelic crosses but seen as disrespectful as she is dressed like a slag

1991-Sire Records-'Vogue'
Directed by David Fletcher who is a fashion photographer
When Madonna became blonde
Her eighth number one single
MTV wanted to cut scene out of the video of her showing the outline of her breasts but they failed
Marilyn Monroe style, classy, black and white, classic 50's.

1992-Maverick Records-'Erotica'
Directed by Fabien Baron
Maverick was her own company
Joint venture with Time Warner
$60 million recording and business deal
20% royalty- same as Michael Jackson
Sold 500,000 copies in the United States
MTV showed it three times before banning it
Explicit images, showed use of drugs and it contrasted with the use of crosses

1996-Evita-'You must love me'
1998-Maverick-'Ray of Light'
Album debuted at number two in the United States
Album produced three U.S top ten singles
Won three grammy awards
Ranked number 363 on Rolling Stones list of '500 Greatest albums'
Inspired by 'Royaanisqatsi'
Played a violin teacher in 'Music of the Heart' but left the project
Hippie clothes, club scene, looking younger, was bit of a time lapse
2001-Maverick-'What it feels like for a girl'


2002-'Die another day'
Starred in 'Swept Away' which was directed by Guy Richie
Failed and released to video in the U.K
20th James Bond film-she has cameo role

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