Over the last few years the record industry has not escaped the economic downfull and one result of that has been between Rough Trade and Sanctuary in July 2007 when the label entered an equal partnership with the Beggars Group. The Beggars deal ensured ‘stability, dynamism and expertise to grow on a worldwide basis'. Rough Trade now has a stronger US presence, one that may continue to grow and serve rising artists.
The Strokes first release ‘The Modern Age’ revitalised Rough Trade and the British music industry. Geoff’s and Jeannette’s journey to a New Jersey bar in search of the band they would bring back and promote before attending to the small detail of signing them to a contract paid off. Subsequent releases by The Strokes through 2001/2 and beyond would give their label its biggest commercial success since The Smiths.
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