General Research Into Music Videos

Since cinema was invented it created the ability to bring songs and music to life. The music video has been around since the 1920's. Bob Dylans video for Subterranean Homesick Blues was the first modern music video.

TECHNICAL CODES AND CONVENTIONS FOR MUSIC VIDEOS.

Camera: As with any movng image text how the camera is used and how images are sequenced is vitally important. Camera Movement,Angle and Shot Distance all need to be analysed. Camera movement often accpomanies movement of performance. The close up does predominate within the music video partly because of size.

Editing: The most common form of editing associated with the music video prom is fast cut montage, rendering many of the images impossible to grasp on first viewing. Often enhancing the editing are digital effects.

DEVELOPMENT OF TECHNICAL CODES.

Chromakey- Green and Blue Screen
In the 1990's  a number of technical codes become more common:

• Fast cut montage
• Multiple viewing

NON-REPRESENTATIONAL TECHNIQUES
Intertextual refrences can add another dimension of meaning to a text as well as fufilling an important role for audiences.