The 80's wasn't the end of Rough Trade after a move to Finsbury Park, in the early 90's, following a series of unfortunate business decisions affecting distribution, Rough Trade International, the parent company, went into Administration. The Rough Trade story, at least for the moment, was over and it would be the best part of a decade before Geoff Travis and Jeannette Lee could reuinite and get the rights to the Rough Trade name and begin again as a record company with the help of a trading partner . All of the assets, including the record company and the rights to the Rough Trade name itself, were sold off in an attempt to cover Distribution’s debts. Rough Trade were also helped to start back up through trading partner Sanctuary.
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